The Story Behind Noor-e-Ishq

The Story Behind Noor-e-Ishq

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Alina Obeid

Every piece of jewelry carries a story. At Noor-e-Ishq, our journey began with a simple belief – that jewelry is not just an ornament, but a memory, a bond, a light of love that stays forever.

Inspired by Love & Heritage

The name Noor-e-Ishq means “The Light of Love”. It reflects our inspiration – the timeless traditions of the East, combined with the elegance of modern artistry. Each design is born from passion, patience, and the desire to create something meaningful.

A Jewel’s Journey

From the first sketch to the final polish, every Noor-e-Ishq piece passes through the hands of skilled artisans who pour their heart into every detail. Each curve, each sparkle, is crafted with devotion – so that when you wear it, you carry more than jewelry… you carry a story of love.

More Than Adornment

Jewelry has always been a part of human emotions – from heirlooms passed down through generations to rings exchanged as symbols of forever. Noor-e-Ishq continues this legacy, offering designs that connect the past with the present, and transform moments into memories.

The Light That Shines in You

Noor-e-Ishq is not just a brand; it is a celebration of women, of love, and of the beauty that lives within us all. When you wear Noor-e-Ishq, you don’t just shine on the outside – you glow from within.


Noor-e-Ishq is more than jewelry. It is your story, your heritage, your light of love.